Instagram, love it or loathe it, it’s here to stay, well, for now anyway. 

I love Instagram, no I do honestly, I know how to use it, that’s the difference. Sadly many young girls live through it.

Earlier this summer I was employed for an event to make up girls for their prom night. I thought amazing this is going to be so much fun. Wrong! It was hell!! Worst job this year. 

I was met with super insecure girls whose lives run on how many 'likes' their perfect photos receive. Girls who can only bare to see themselves via a filter. One girl in particular (she was 16 years old & stunning) wanted cut crease, she was half Thai, her eye shape did not lend itself to this type of look. She was inconsolable. Her friend later showed me her instagram photos. What I saw was a completely different girl, she had changed her skin tone & face shape. Basically created a version of what she had in her head of how she would like to look. Out of the 10 or so girls I made up most stared at themselves for AGES in the magnified part of the mirror picking over tiny flaws wanting utter perfection. I could feel the tension & fear seeping out of every pore, taking selfie after selfie, zooming in then putting it through the filter they so love. I felt so sad that young girls have so much to live up to & I fear for what is in store when my 6 year old hits 16! it’s a lot of pressure for sure. 

Next came the brows, the dreaded ‘Insta brow’. Whilst I admit it may suit some faces, it can lookdrawn on & fake on many others.

Every makeup course that I run, there will be at least 4/8 that will have the ‘Brow”.  Yes, I understand it’s a trend, BUT a makeup artist will never be asked to do this on a shoot. The proof is in the pudding. Look at Prada campaigns, Burberry campaigns, Cara Delevingne, Gigi Hadid, Karlie Kloss, Emily Ratajkowski. You will not see any of these models rock an ‘instagram eyebrow’ 


I feel frustrated for these young girls taking guidance from instagram tutorials. I would say that most of the models perpetrating these looks are actually incredibly stunning girls with the perfect huge pout, glossy skin, great brows et al. All looking pretty similar to one of theKardashians, right?

99.99% of us do not look like that though!! Plus not one Kardashian is 100% au natural, they have ALL had work done. So, for us gals who are au natural to try & copy this look is a game changer. It’s actually really ugly & you could probably end up looking more Pete Burns than Kimmy K, which is why you will never open Vogue, Cosmopolitan or Marie Claire, to name a few. & find their models sporting these eyebrows for a photo shoot. Don’t even get me going on contouring, or the super heavy ‘Rupaul’s Drag Race’ inspired cut crease.

My advise…

Look at the high fashion campaigns. Surely you can see that Instagram makeup is for the ‘sheeple'… don’t stand out for all the wrong reasons. xx